Other options for setting a background image in HTML emails aside from utilizing the background-img URL and avoiding the use of divs

I am struggling with creating the header section for an HTML email that is currently under construction. I am using background-img url for the image with content overlay, but unfortunately Outlook 2007, 2010, and 2016 do not support background-images on tables. I came across this workaround involving divs. However, divs are not as reliable as tables for emails, so I am looking for a solution that strictly uses the table structure.

Is there a way to achieve this using only a table structure?

Current approach:

<table border="0" cellpadding="0" cellspacing="0" style="max-width:692px; background-image: url(https://cdn2.hubspot.net/hubfs/3055391/Inbound/CPD%202017/Email/Newsletter%20%20-%20Customers/header-image.png);" width="692" height="400">
  <tbody>
    <tr>
      <td valign="top" align="center" style="font-family:'Open Sans',Helvetica,Arial,sans-serif;padding:25px 28px;">
        <table border="0" cellpadding="0" cellspacing="0" width="100%">
          <tbody>
            <tr>
              <td align="left" style="font-family:'Open Sans',Helvetica,Arial,sans-serif;">
                <a href="#" target="_blank">
                  <img alt="LOGO" src="#" style="display:block;border:0px; font-family:Helvetica,Arial,sans-serif;color:#ffffff">
                </a>
              </td>
              <!-- SOCIAL ICONS -->
              <td style="text-align: right;">
                <!--YouTube -->
                <a href="#"><img src="https://cdn2.hubspot.net/hubfs/3055391/Inbound/CPD%202017/Email/Newsletter%20%20-%20Customers/youtube-icon.png"></a>
                <!--Twitter -->
                <a href="#"><img src="https://cdn2.hubspot.net/hubfs/3055391/Inbound/CPD%202017/Email/Newsletter%20%20-%20Customers/twitter-icon.png"></a>
                <!--LinkedIn -->
                <a href="#"><img src="https://cdn2.hubspot.net/hubfs/3055391/Inbound/CPD%202017/Email/Newsletter%20%20-%20Customers/linkedin-icon.png"></a>
                <a href="#"><img src="https://cdn2.hubspot.net/hubfs/3055391/Inbound/CPD%202017/Email/Newsletter%20%20-%20Customers/facebook-icon.png"></a>
              </td>
            </tr>
            <!----------------->
            <!-- HEADER TEXT -->
            <!----------------->
            <tr>
              <td colspan="2" style="padding-top:40px;">
                <!-- PADDING-->
              </td>
            </tr>
            <tr>
              <td colspan="2" style="height: 100px; color: #fff; font-family:'Open Sans',Helvetica,Arial,sans-serif; text-align: center; font-size: 26px; padding-bottom: 10px; text-transform: uppercase;">
                TEXT<br> HERE
              </td>
            </tr>
          </tbody>
        </table>
      </td>
    </tr>
  </tbody>
</table>
            

Answer №1

When trying to get a background image to display in Outlook 2007-2016, the only method that will work is to utilize Vector Markup Language (VML). It relies on xml rather than div tags, with the div acting as the wrapper.

To see this code in action, I have created a Fiddle: https://jsfiddle.net/wallyglenn/7zLaLrfx/

Below is the code snippet:

<div style="background-color:#ff0000; width:600px;">
  <!--[if (gte mso 9)|(IE)]><!-- -->
  <v:background xmlns:v="urn:schemas-microsoft-com:vml" fill="t">
    <v:fill type="tile" src="http://www.gwally.com/news/photos/catintinfoilhat.jpg" color="#ff0000"/>
  </v:background>
  <![endif]-->
  <table height="450" width="600" cellpadding="0" cellspacing="0" border="0">
    <tr>
      <td valign="top" align="left" background="http://www.gwally.com/news/photos/catintinfoilhat.jpg">
        <h1 style="text-align: center; color: #ffffff;-webkit-text-stroke-width: 1px; -webkit-text-stroke-color: black; font-family: Arial, san-serif;">
        Background Image with Text on Top
      </h1>
    </td>
  </tr>
  </table>
</div>

By inserting xml code, Outlook is directed to display the background image specified. While Outlook may not render the background="" attribute, it will still show the table contents.

Unfortunately, this method is the most reliable option available for achieving background images in Outlook.

The initial code was sourced from and has been modified.

Best of luck with your coding endeavors.

Answer №2

Here is the solution you've been searching for. I've been streamlining my code by reducing the number of divs unless I'm coding hybrid. Below is a code snippet that I've tailored based on the link you provided in your post.

Your main content will consist of the 3 tables within the VML code. Remember to adjust the width and height of the VML to ensure it functions correctly. Just a friendly reminder from my experience testing it out.

@media only screen and (max-width:480px) {
.hidden{display:none !important;}
.backgroundCover{background-size: cover; background-position:center center !important;}
}
<table style="max-width: 600px;" border="0" width="100%" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td class="backgroundCover" style="background: url('https://syferdoesweb.files.wordpress.com/2017/08/background-example.jpg'); background-image: url('https://syferdoesweb.files.wordpress.com/2017/08/background-example.jpg'); background-repeat: no-repeat;">
<!-- [if gte mso 9]>
<v:rect xmlns:v="urn:schemas-microsoft-com:vml" fill="true" stroke="false" style="width:600px;height:338px;">
<v:fill type="frame" src="https://syferdoesweb.files.wordpress.com/2017/08/background-example.jpg" color="#463783" />
<v:textbox inset="0,0,0,0">
<![endif]-->
<table class="hidden" border="0" width="100%" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td style="height: 70px; line-height: 0px; font-size: 0px;" height="120"></td>
</tr>
</tbody>
</table>
<table border="0" width="100%" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td style="font-family: Helvetica, Arial, 'sans-serif'; font-size: 30px; text-align: center; color: #ffffff; font-weight: bold; padding: 50px 10px 0px 10px;">Beautiful background in email</td>
</tr>
<tr>
<td style="font-family: Helvetica, Arial, 'sans-serif'; font-size: 20px; text-align: center; color: #ffffff; font-weight: normal; padding: 0px 0px 50px 0px;">no more crazy nights</td>
</tr>
</tbody>
</table>
<table class="hidden" border="0" width="100%" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td style="height: 70px; line-height: 0px; font-size: 0px;" height="120"></td>
</tr>
</tbody>
</table>
<!-- [if gte mso 9]>
</v:textbox>
</v:rect>
<![endif]--></td>
</tr>
</tbody>
</table>

Summary of Changes Made:

  • Created an outer table with 3 background images placed in td. This allows for various background combinations for the web.
  • Added VML inside the above table. Important VML adjustments include: image path, image dimensions (height & width), and fallback color.
  • The VML section contains all the necessary HTML for styling the block above the background image.
  • Two additional hidden tables were included for spacing. If email clients read media queries, these tables will be hidden.

I wrote a detailed blog post on this topic, which you can find here: #SyferDoesEmail.

Please let me know if this solution meets your needs.

Answer №3

Consider utilizing the 'background' attribute rather than 'background-image':

background: url('image.jpg') no-repeat cover;

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