What benefits does utilizing a background image in a div offer over the traditional <img> tag when creating an image with a link?

I am familiar with the traditional method of using the picture tag.

<picture>
  <a href="#top-test">
     <img src="images/sample.gif" style="float:left" alt="Demo">
  </a>
</picture>

However, I recently came across a website that uses only divs and background-images to display images instead.

Is there any specific advantage or reason for doing this? Perhaps it is easier for them to incorporate dynamic images, such as 'bid now' and 'watch list' on hover.

<div class="category-image">
    <a href="/catalog_items/571200">
       <div class="lot-thumb" data-original="http://s3.amazonaws.com/images.charitybuzz.com/images/135744/home_page_thumb.jpg?1401827702" style="display: block; background-image: url(http://s3.amazonaws.com/images.charitybuzz.com/images/135744/home_page_thumb.jpg?1401827702);">
              &nbsp;
       </div>
   </a>
          <a class="button important item-bidder hide-for-medium-down" href="/catalog_items/571200">Bid Now</a>
          <a class="button important item-watcher hide-for-medium-down" href="/catalog_items/571200/toggle_watch" data-item-id="571200" data-view="watcher">+ Watchlist</a>
</div>

Could you verify if this code is from ?

Thank you!

Answer №1

By utilizing actual text within the element (disguised using CSS), you can provide more relevant content for search engines compared to just using an alt attribute.

This approach also allows for the use of sprites, which are background images containing multiple pictures cropped using background-position, height, and width properties. This technique helps reduce the number of HTTP requests made for images.

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