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<p>Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker.</p>
<p>Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers saw significant momentum and revenue growth for several years before going public in 1980.</p>
<p>The company then went through periods of success and decline throughout the 1990s but transformed itself under the leadership of CEO Steve Jobs from around the turn of the century. Since then, Apple has become known for its innovation in design, especially with products like the iMac, iPod, iPhone, iPad, and MacBook. The launch of the iTunes Store in 2003 revolutionized the music industry, and the introduction of the App Store in 2008 created a new ecosystem where developers could distribute and monetize their apps.</p>
<p>As of January 2022, Apple is one of the largest technology companies by revenue and market capitalization. It is also the world's largest technology company by total assets, and it has been ranked as the world's most valuable brand multiple times.</p>
<p>Currently, Tim Cook serves as the CEO of Apple Inc., following Steve Jobs' passing in 2011.</p>
<p>The company takes its name from the apple orchard belonging to co-founder Jobs.</p>
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