Leveraging Rich Preview meta tags for displaying images in HTML and CSS

When a link is shared through text, Facebook message, or any messaging platform, it often generates what is called a "rich preview". This preview includes an image of the website being linked.

I know how to include this property in the code, for example

<meta property="og:title" content="European Travel Destinations">
<meta property="og:description" content="Offering tour packages for individuals or groups.">
<meta property="og:image" content="http://euro-travel-example.com/thumbnail.jpg">
<meta property="og:url" content="http://euro-travel-example.com/index.htm">

but I want to understand how to implement it.

My goal is to create a website with a list of links where each link is represented by a square image instead of just plain text. I want these images to be dynamically generated as rich previews like in messaging apps.

(I plan on pulling data from Google Photos albums, so ideally the rich preview would display the album cover and title)

For instance, I want to extract the album title and cover image from

I also aim to utilize the title and description, assuming the process remains consistent.

Answer №1

Major corporations like Facebook and Twitter employ their own web crawlers to scan websites' DOM periodically. When these spiders detect relevant tags, they automatically generate a 'preview' of the website.

All you need to do is include the correct <meta> tags in your HTML head section. Your sample above illustrates the use of the widely used OpenGraph protocol.

According to OpenGraph, key tags include:

og:title - The title of your content within the graph, e.g., "The Rock".

og:type - The type of your content, e.g., "video.movie". Depending on the specified type, additional properties may be required.

og:image - A URL for an image representing your content in the graph.

og:url - The canonical URL of your content serving as its permanent ID in the graph, e.g.,

http://www.imdb.com/title/tt0117500/
.

While there are other tags, these are the essential ones you'll need.

Many sites also define their own prefixes. For instance, Twitter utilizes a custom twitter: prefix to provide additional functionality.

Facebook offers a debugging tool where you can prompt an update of the preview by submitting your URL. Similarly, Twitter provides a card validator which will crawl the site again.

Simply allow the respective site's crawler to visit your website or manually submit it through the provided tools to have your preview created. This preview will display for anyone who tries to link to your site, not just the individual utilizing the tool.

Answer №2

If you're searching for a solution, consider implementing web scraping techniques.

Look into utilizing Axios and Cheerio modules in nodeJs.

Utilize Axios to retrieve the entire HTML code from the specified link.

Use Cheerio to extract the value of the content attribute from the meta tag that contains "og:image" in the property attribute.


const axios = require('axios');
const cheerio = require('cheerio');

async function extractImageUrl(url) {
  try {
    // Retrieve HTML content via axios
    const { data } = await axios.get(url);

    // Load HTML content with cheerio
    const $ = cheerio.load(data);

    // Extract image URL from meta tags (og:image)
    const ogImage = $('meta[property="og:image"]').attr('content');

    // Return the discovered image URL
    const imageUrl = ogImage;

    if (imageUrl) {
      return imageUrl;
    } else {
      return 'No rich preview image found';
    }

  } catch (error) {
    console.error('Error fetching the URL:', error.message);
    return 'Error fetching the URL';
  }
}

// Example usage:
extractImageUrl('https://example.com').then(console.log);

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