What is the process for incorporating css/images into email content?

My buddy dared me to email him a Halloween-themed design with some images, an orange background, and a brief message. I've done some browsing online but haven't come across anything useful. Any suggestions on how I can pull this off?

Answer №1

What you SHOULD AVOID:

  • Using a style section. While Apple Mail.app supports it, Gmail and Hotmail do not, making it best to steer clear of this practice.

  • Linking to an external stylesheet. Many email clients do not support this feature, so it's best to skip it altogether.

  • Background-image / Background-position. Unfortunately, Gmail does not support these CSS properties.

  • Clearing floats. Once again, Gmail causes issues in this area.

  • Margin styling. Surprisingly, Hotmail disregards margins, rendering many CSS positioning techniques ineffective.

  • Font declarations. Eudora tends to ignore font styles, making it difficult to control text appearances.

What you CAN Implement:

To put it simply, inline styles are your friend. Since we're creating one-off emails, using inline styles is more acceptable than on a website. Need a bold green heading for a paragraph? Just add some inline styling like this:

<h3 style="color: #1c70db;">NOW $159</h3>
  • Embrace images. Get creative with images to enhance the visual appeal of your emails.

  • Utilize tables for layout. Tables provide structure like grids, allowing for versatile design possibilities.

There are plenty of online resources available to assist you. Remember, inline styles are your main ally in email styling.

Email Styling Guide: Documentation

Source: CSS-Tricks

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