What is the best way to ensure that a Google Tag Manager tag runs before any HTML content is displayed?

I've been experimenting with GTM to customize the look of a cloud application without access to its core files. My goal is to use GTM to make some CSS adjustments before the old design becomes visible to my clients.

So far, I've tried using Page View Trigger on All Pages or Page View Trigger with a Page URL Contain Filter. While this method works well, the issue is that clients still see the old design for a brief moment before it quickly changes (1-2 second delay).

I'm seeking a solution to eliminate this slight delay and prevent the old design/content from appearing altogether. However, I'm unsure which triggers or events to utilize in order to achieve this.

Any guidance would be greatly appreciated. Thank you.

Answer №1

According to Google's recommendations, using GTM for tags that alter the layout or force repaints is not advised. They suggest avoiding these types of tags, known as "tags that are associated with in-page structure." Since GTM does not reliably fire CSS-changing tags synchronously before anything else loads, it may not be the best solution for this purpose.

One workaround sometimes employed, such as when implementing A/B tests through GTM, is to include a body class in the application files to hide the body initially and then allow GTM to reveal it after making changes to the page layout. However, this approach would likely necessitate access to the page code at least once.

In this case, it appears luck may not be on your side.

Answer №2

One effective technique is to implement a page-hiding snippet similar to the one used by Google Optimize. This snippet hides the page temporarily while modifications are being made to the DOM or CSS.

Further information can be found in the documentation: https://developers.google.com/optimize/devguides/pagehiding

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