What impact does utilizing CSS 3D Transforms have on search engine optimization (SEO)?

Google emphasizes the importance of not hiding content, as it may not be counted by search engines. However, Google Cache has shown some discrepancies in understanding certain elements correctly. It's possible that what Google perceives as hidden might actually need to be shown, or vice versa.

My question pertains to CSS 3D transforms specifically. Consider this example: 3D Carousel CSS. If we were to eliminate Javascript and rely solely on CSS for rotation (perhaps as a replacement for a banner display), how would this affect SEO? Would items initially facing away from the user be considered hidden while those facing towards the user count as SEO-friendly content? Would Google disregard the 3D effects entirely and simply treat them as regular divs? Or could it possibly interpret all 3D elements as hidden?

Answer №1

If you want to see what Google's bots see, don't just rely on the cache. Instead, use the 'Fetch as Google' tool in Google Webmaster Tools. The cache can be delayed compared to the actual index.

It's not necessarily true that content hidden from view won't be counted by Google. The key is whether it's visible to users without any extra steps. Content that requires a click or interaction may still contribute to SEO rankings, but Google may discount it in some way. This applies to CSS effects as well.

Google is capable of interpreting Javascript and considering CSS effects, but it's always best to double-check using the 'Fetch as Google' feature for accuracy.

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