Let's analyze this scenario
<div class="row">
<div class="col-md-3 col-sm-3 col-xs-3"></div>
<div class="col-md-6 col-sm-6 col-xs-6"></div>
<div class="col-md-3 col-sm-3 col-xs-3"></div>
</div>
Imagine that I want to set a background color of #FF0000 to the first div (first column) within the parent div. How can I achieve this? If I simply add style="background-color:red", the background color only applies to the content within it, not to any nested divs with 100% height and width. Why does this happen? What is the correct method to accomplish this?