Upon further examination, I believe the effect displayed in the demonstration is actually an intriguing optical illusion generated by the CSS gradient within the background as the user moves downwards.
div{
height: 250px;
width: 100%;
background: red; /* Default color for browsers lacking gradient support */
background: -webkit-linear-gradient(-90deg, red, yellow); /* Safari version 5.1 to 6.0 */
background: -o-linear-gradient(-90deg, red, yellow); /* Opera version 11.1 to 12.0 */
background: -moz-linear-gradient(-90deg, red, yellow); /* Firefox version 3.6 to 15 */
background: linear-gradient(-90deg, red, yellow); /* Standard syntax */
}
Apologies for the use of garish colors--they were borrowed from an external source.